What is a product?
Purpose of a product? Serve customer needs!
A product is a solution that serves a customer need. This is the most concise and to the point description of ‘product’ I can come up with. In the below article I’d like to unpack it. Defining a product always starts with its customers. Someone out there should have a need that the product can […]
Recently I shared my thoughts on what should come first, your customer or your employees in a small post called ‘Customers First or employees first?’. Now I’d like to revisit this topic, because Steve Denning wrote a quite brilliant, comprehensive article about this topic. In this article I will apply Steve’s arguments to Products instead of […]