What is a product?

A product is a solution that serves a customer need. This is the most concise and to the point description of ‘product’ I can come up with. In the below article I’d like to unpack it. Defining a product always starts with its customers. Someone out there should have a need that the product can […]

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#10:focus – Validated Learning board for tracking your Product development ideas – Edwin Wopereis (Kramp)

In this Focus topic, Sjoerd meets with Product Owner Edwin Wopereis to discuss the Validated learning board. Edwin is responsible for the Kramp Webshop. Kramp is a technical wholesalerand one-stop supplier of spare parts, technical services and business solutions to more than 40.000 dealers worldwide. Edwin works with multiple developments teams – located in the Netherlands & India – […]

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Purpose of a product? Serve customer needs!

Recently I shared my thoughts on what should come first, your customer or your employees in a small post called ‘Customers First or employees first?’. Now I’d like to revisit this topic, because Steve Denning wrote a quite brilliant, comprehensive article about this topic. In this article I will apply Steve’s arguments to Products instead of […]

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#10 Collaboration and Ownership in the Scrum Team – Edwin Wopereis (Kramp)

In this episode we meet with Product Owner Edwin Wopereis. Edwin is responsible for the Kramp Webshop. Kramp is a technical wholesaler and one-stop supplier of spare parts, technical services and business solutions to more than 40.000 dealers worldwide of agricultural machines, forest & grasscare machines, construction machines and in the OEM and MRO industry. Edwin […]

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#9:focus – Saying NO: two variations – Robbin Schuurman (Prowareness)

Hey everybody! We’re back with freshly recorded insights and practical tips for Product Owners, this time discussing two ways to say ‘No’. In this chat with Robbin Schuurman, he shares practical insights and tips from his own experience as a Product Owner, Professional Scrum Trainer and Agile Transformation Lead. One of the most important skills […]

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#4 Chief Product Owner: Bad idea – Wilbert Seele (Prowareness)

In this fourth episode of the podcast I chat with Wilbert Seele, my colleague at Prowareness. He’s an Agile Scaling expert and ‘Continuous Disruptor’. I asked him on the podcast not to discuss tips and tricks for the Product Owner, but to discuss the idea of a ‘Chief’ Product Owner and why he thinks that […]

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