What is a product?

A product is a solution that serves a customer need. This is the most concise and to the point description of ‘product’ I can come up with. In the below article I’d like to unpack it. Defining a product always starts with its customers. Someone out there should have a need that the product can […]

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Creating customers – the purpose of any product
customer road sign pointing left with blue sky and white clouds background

Creating customers = not simply making your customers happy. Product-market fit Creating customers means finding a sustainable product-market fit. When found, the product is a solution for the customers who in turn create a market by their willingness to pay for it. It entails not just making a user happy, but turning a mere user […]

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Purpose of a product? Serve customer needs!

Recently I shared my thoughts on what should come first, your customer or your employees in a small post called ‘Customers First or employees first?’. Now I’d like to revisit this topic, because Steve Denning wrote a quite brilliant, comprehensive article about this topic. In this article I will apply Steve’s arguments to Products instead of […]

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Customers first or employees first?

Customer first. Always. No Customer -> no product or service -> no employees. Nina Maurer asked on linkedin: “Customers first or employees first?“ This seemingly difficult question popped into my feed because of Chris Lukassen. His reply is brilliantly simple: “Neither and both, you need to strike a balance. Suggestion: “people first”” Yes, when we […]

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#5 Prioritizing Stories with Matthias Orgler (Dreimannzelt)

In this 5th podcast we chat with Matthias Orgler, a Product Development Expert & Agile Coach from Germany. He has experience working in startups in Silicon Vally and these days together with his colleagues at Dreimannzelt he helps businesses build awesome products. When he’s not helping businesses, he can be found on stage with one […]

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