Purpose of a product? Serve customer needs!

Recently I shared my thoughts on what should come first, your customer or your employees in a small post called ‘Customers First or employees first?’. Now I’d like to revisit this topic, because Steve Denning wrote a quite brilliant, comprehensive article about this topic. In this article I will apply Steve’s arguments to Products instead of […]

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Minimum quality

Minimum quality is constant & non-negotiable. This should be defined clearly and lived without compromise. However, some aspects of quality (above the defined/agreed minimum) could be considered luxury and are as such ‘promoted’ to features. For instance, when building cars, you want every car to pass mandatory safety regulations. And it may be your brand […]

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